About me

Professional

I’m an experienced SEO/AEO/GEO and Content Strategist with 17 years of experience in-house and in agencies. I’ve worked with everyone from local business to tech startups to Fortune 100 companies like Capital One, Nordstrom, and AWS. I love to tackle hard problems with research, planning, and creativity.

I currently work at Amsive as an Associate Director, alongside the incredible Lily Ray. There I focus on building teams, managing some of our largest SEO clients, and devising our AI/LLM strategy.

My work has encompassed many industries ranging from SaaS, Insurance, Finance and Banking, Healthcare, Law, and e-Commerce. Within each of these categories I’ve had the privilege of working with the biggest names in each industry as well as many startups. This has helped me better understand the challenges at every stage of company growth.

Personal

I’m a compassionate person who enjoys helping people. I believe in equity, equality, honesty and transparency.

I’m an arts lover, with a strong favoritism for live music as I was a musician once upon a time. These days I just do a lot of listening. I also love fine arts and am a film photographer who dabbles in pen and ink from time to time as well.

I love to eat and love to cook. Talk to me about your favorite restaurants, meals, drinks, and foodie destinations.

I’m an ambitious traveler as well, interested in people, places and culture.